The reality of purchasing a home is becoming more unrealistic every year due to macroeconomic issues forcing the majority of Americans to prolong their time in the rental market.

A recent study showed that 60% of the US rental population (25M people) want to own property, but cannot for financial reasons (large down payments, high mortgage rates, high monthly payments) or will not because of societal factors (nomadic lifestyle, transient work culture).

Renting gives people what they are looking for from a lifestyle perspective, but it does not provide any financial benefits long term. So...what are we trying to do?

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